What is SEO: How to Reach the Top 10 Positions on Google

SEO (Search Engine Optimization) has become essential for anyone who produces content, sells online or has an online business. Many people still have questions about what SEO is and its importance.

Ranking high on Google is the goal of any successful SEO strategy. However, achieving this result goes beyond simply using keywords. SEO involves a series of practices that, when combined, increase the relevance of a website in the eyes of search algorithms.

The secret to SEO is understanding how these algorithms work and applying techniques that attract traffic while providing a great user experience. Invest in SEO and see how you can increase your company’s visibility. 

What is SEO?

SEO is the set of techniques that aim to optimize a website so that it appears among the first search results in engines like Google. 

This involves not only using keywords, but also improving the site structure, speed, content relevance and user experience. 

With an algorithm that is constantly updated, SEO requires a strategic and constantly evolving approach.

The secret of keywords

Understanding SEO is essential, and one of its pillars is keyword research. If you only use generic terms, your content can easily get lost among many others.

Use tools like Google Keyword Planner or SEMrush to identify the best opportunities. Also, think about user behavior — invest in long-tail keywords (more specific and longer keywords) to capture qualified organic traffic that is more likely to convert.

Example: If you have a cooking website, instead of optimizing for “cake recipes,” which is extremely generic and competitive, focus on “carrot cake recipes with chocolate frosting.” This increases the chances of your content appearing to people who are actually searching for that specific type of recipe.

Content quality

If your website content is shallow or doesn't respond to user intent, it becomes even more difficult to rank at the top. 

The key is to create content that goes beyond the surface. Google values ​​pages that provide detailed, helpful answers to users’ questions. 

In addition to optimizing your text for the right keywords, make sure it is relevant and up-to-date. Long texts that really explore the topic in depth are more likely to appear in the top results.

Example: Instead of just listing ingredients and instructions, your recipe site can include tips, recipe variations, nutritional information, and even step-by-step videos. This increases dwell time on your site, another important factor for SEO.

Backlinks: the power of authority

Backlinks are links from other websites that point to yours. These links act as a vote of confidence to search algorithms, indicating that your content is valuable and trustworthy. 

The key here is to earn high-quality backlinks from sites that are relevant to your niche, rather than quantity. An effective way to achieve this is by creating content that other sites will want to link to, such as studies, comprehensive guides, and well-written blog posts.

Example: An original study on organic food consumption trends can attract links from other health blogs  and portals, increasing your site's authority in Google's eyes.

User Experience (UX) and SEO

Google is increasingly focused on user experience , and the way visitors interact with your website directly influences SEO. 

Sites that are slow, poorly organized, or not responsive on mobile devices will be penalized. The key is to constantly improve loading speed, optimize the layout for easy navigation, and ensure that the design is responsive.

Constant algorithm updates

Google also makes regular updates to its algorithms to refine search results and prioritize user experience over SEO and its requirements. 

Some updates focus on security, like HTTPS, while others emphasize the importance of original content and usability. 

Therefore, keeping up to date with these changes is essential to adjust your SEO strategy whenever necessary.

The secret to reaching the top positions on Google lies in a complete SEO strategy that combines strategic keywords, high-quality content, backlinks and an excellent user experience. 

Although there are no shortcuts or guarantees of quick results, investing in continuous optimizations and focusing on user needs is the right way to achieve better positions and attract qualified traffic.